Which is better: branded or independent cloud service providers?

Any company seeking to avail itself the advantages inherent in cloud computing has at one point asked this question. The nascent nature of cloud computing has made it difficult for most to decide which kind of cloud computing company would best serve their needs. The situation has further been complicated by the low levels of knowledge on cloud services. All of this has then been mired in controversy due to the proliferation of pointless myths as to the cost and effectiveness of services. 

There are several key aspects to consider before deciding between a brand name and an independent cloud services provider. The first is the expertise behind the cloud computing solution provided. Cloud computing, especially within the commercial sense, is a recent development. Furthermore, most companies are developing their cloud computing platforms in isolated and proprietary environments. This has led to cloud solutions that are only standard in the nature of the services they provide. The question of expertise involved in the development becomes central. Branded companies are mainly focused on proprietary development 

while independents may indulge in open source development. The second issue is cloud computing trio-factor of reliability, stability, and scalability. Here, branded companies have a slight edge over independent service providers. This is because they have a company image to project and protect. Furthermore, they are likely to have amassed greater resources for the provision of cloud computing services. Take, for example, a cloud computing company like cloud services Microsoft. Years of success within the computing sector have left it with a brand name worth protecting, and vast resources to do so. This means that when investing in the infrastructure, they have access to systems which have more capacity and reliability. This results in a cloud infrastructure that is more stable and extremely reliable. Furthermore, since they are investing with a forward view, they are likely to provide room for growth. This enables easy upward scaling of services. Hence, branded businesses are better placed in handling an emerging technology than independent providers due to the experience and understanding of the field. 

The third issue to check is their record of accomplishment within the cloud computing sector. Good companies as cloud services Microsoft have an excellent reputation of service delivery. This is also enhanced by the goodwill that has been generated over years of excellent computing service delivery. In conclusion, the choice should hinge on the services needed by the company. The lack of clear favorites is not a disservice to the business sector.